About femal

Thoughtfully made.

Founded by sisters Insaaf and Yumna, femal is more than a clothing label — it’s a quiet rebellion against fast fashion and a return to simplicity, intention and ease.

Born out of a shared passion for style, wellness, and conscious living, femal was created for the woman who loves to feel put together without needing to try too hard. The woman who values quality over quantity. The woman who seeks calm in her wardrobe, just as much as in her life.

Our Philosophy

At femal, we believe clothing should do more than cover — it should care.

Our pieces are designed and made in Cape Town, using 100% pure linen that’s breathable, soft on the skin and made to last. We create timeless silhouettes that move effortlessly through seasons and moments — so you can feel stylish without overthinking it.

Every design is intentional. Every fabric, chosen with care. Because style shouldn’t cost the planet, your time, or your peace of mind.

For the Modern Woman

femal is for the woman on the go — the mom, the creative, the professional, the dreamer — who wants to look and feel her best with minimal effort. She chooses ease, not excess. Wellness, not waste. Confidence, not clutter.

Whether she’s at home, in the office, or out with loved ones, she reaches for pieces that feel as good as they look. That’s who we design for.

Thoughtfully Made

To us, thoughtfully made means:

Choosing natural, enduring fabrics

Championing local makers

Designing with longevity and comfort in mind

Encouraging slower, more mindful wardrobes

femal is an invitation to pause. To dress with intention. And to find luxury in simplicity.